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RFID, Privacy and the Perception of Risk: a strategic framework

10-10-07 10:28
Age: 4 yrs

BY: THIESSE, FRÉDÉRIC


Against the background of the first RFID-Rollouts by large retailers in North America and Europe, this paper concerns itself with the perception of RFID technology as a risk to privacy. The objective of our contribution is to identify, at a relatively early phase of the risk development, strategic options with which RFID suppliers and users can positively influence the public acceptance of the technology. We propose a strategic framework based on research findings on risk perception and technology acceptance as well as a set of options for coping with the public perception of RFID-related privacy risks.






Files:
AUTOIDLABS-WP-BIZAPP-031_01.pdf


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