Against the background of the first RFID-Rollouts by large retailers in North America and Europe, this paper concerns itself with the perception of RFID technology as a risk to privacy. The objective of our contribution is to identify, at a relatively early phase of the risk development, strategic options with which RFID suppliers and users can positively influence the public acceptance of the technology. We propose a strategic framework based on research findings on risk perception and technology acceptance as well as a set of options for coping with the public perception of RFID-related privacy risks.
It is the goal of this workshop to bring together researchers from the fields of recommender systems, pervasive computing, mobile computing, urban sensing, social networking, context-aware systems and...
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