The Auto-ID Centre’s EPC™ network has been created as a supply chain innovation with applications focused within manufacturing and retail supply chains up to the point of sale. Although applications beyond point of sale have not been part of the Centre’s charter, this technology will have an impact on consumers, as the products they buy will contain EPC™ tags. As the Centre prepares to launch its EPC™ network it is therefore important to anticipate how the public will perceive this new technology, to anticipate any concerns and to explore ways in which the network can be improved, in order to ensure consumer’s confidence. A research study was commissioned with consumers and opinion formers across Europe, Asia and the US. This document outlines the research plan and presents the results and recommendations.
For a List of RSS 2.0 Feeds: Please Click Here