Username:

Password:

Register
(Forums, Upload)


Executive Briefing. Public Policy: Understanding Public Opinion

26-04-06 17:38
Age: 3 yrs

BY: DUCE, HELEN


The Auto-ID Centre’s EPC™ network has been created as a supply chain innovation with applications focused within manufacturing and retail supply chains up to the point of sale. Although applications beyond point of sale have not been part of the Centre’s charter, this technology will have an impact on consumers, as the products they buy will contain EPC™ tags. As the Centre prepares to launch its EPC™ network it is therefore important to anticipate how the public will perceive this new technology, to anticipate any concerns and to explore ways in which the network can be improved, in order to ensure consumer’s confidence. A research study was commissioned with consumers and opinion formers across Europe, Asia and the US. This document outlines the research plan and presents the results and recommendations.






Files:
CAM-AUTOID-EB002.pdf


<- Back to: Publications


Comments

Post a comment — please log in
EuroSSC2009 paper submission is open now

EuroSSC will be held on September 16-18, 2009 at the University of Surrey in Guildford, United Kingdom. www.eurossc.org

[more]
Auto-ID Labs Roundtable Research Update

The Auto-ID Labs have presented new research results at the first GS1 Global Standards Management Process - EPCglobal Joint Action Group meeting in Los Angeles.

[more]
Accada is now Fosstrak

After a trademark dispute, the EPC Prototyping Platform is now called "Fosstrak" (previously Accada). Fosstrak stands for "free and open source software for track and trace".

[more]
RSS For a List of RSS 2.0 Feeds: Please Click Here