Unique opportunities exist in Japan for the deployment of Radio Frequency Identification (RFID) Technology, quite possibly right down to consumers’ hands, fueled by strong demand (willingness to accept and to pay) for mobility, convenience, and safety. We recommend “consumer empowerment” strategies to deal with some critical issues involved, including privacy. Studies of Seven-Eleven, NTT-DOCOMO, and ISHII FOOD Co.,Ltd., are offered to illustrate the points. If positioned correctly as “consumer empowering technology”, rather than “supplier control technology”, RFID will be accepted by Japanese consumers as a convenient and people-friendly tool, and its potential benefits will be fully realized.
After a trademark dispute, the EPC Prototyping Platform is now called "Fosstrak" (previously Accada). Fosstrak stands for "free and open source software for track and trace".
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