Social media has changed the way content is generated on the web. Rather than being just passive consumers, users became active participants by sharing information, experiences and opinions with each other. In parallel, with the continuous growth of the number of smartphone users, brand owners are being faced with the challenge of integration of social media and smartphone technologies to effectively connect and engage with their consumers. To contribute in this direction we propose a solution for integration of social media into the GS1 framework based on the existing architecture of the GS1 MobileCom/B2C solution. In addition, we provide detailed architecture of the components and tools involved in the proposed ‘Social Media Content Provider’ which should be integrated as a new building block into the GS1 architecture. Finally, we evaluate the validity of the solution by discussing the opportunities emerging from the presented approach for both, brand owners and consumers.
The 3rd International Conference on the Internet of Things (IoT2012) will include a highly selective dual-track program for technical papers, accompanied by reports on business projects from seasoned ...
Mark Weiser first proposed Pervasive Computing two decades ago and we've explored the space of his ideas in that time. It's time to explore new wild and crazy -- "hot" -- ideas! The goal of PerHot is ...
As part of their research for GS1, members of the Auto-ID Labs research network have presented a recent update at GS1's Industry and Standards Event in Brooklyn, March 2011.
For a List of RSS 2.0 Feeds: Please Click Here